Packaging Design

National Asphalt Packaging and Label Design

The industrial materials market is often overlooked for branding because of it’s very nature. National Paving saw the need for it and
hired us to develop a branded line of packaging and their identity. After hearing about their company’s roots and how they came to exist,
we created a branding line that used nostalgic art and straight forward color use. Their packaging stands out on the shelves in both bag and bucket form and their marketing materials all present a unified brand image.