Catalog Design

York Barbell Catalog Design

York Barbell began in 1932 and in its entire existence had never had a complete catalog of their commercial grade equipment. After taking a tour through the Hall of Fame museum of York Barbell, we spoke with the sales team and listened to the feedback their clients were giving them, and then went to work. Our approach was to embrace the historic aspects of the company and combine it with a new era design and brand, pulling the approach directly into the website as well.