Logo Design & Branding Campaign
City of Harrisburg – Branding Campaign
Logo & Marketing Materials Design
Harrisburg is a diverse and amazing city, full of cultural treasures and entertainment. We concepted a branding campaign and designed a logo focusing on the personalities of the city itself and the variety it has to offer.
Our total goal was to build a brand unifying the entire city in subtle ways, from promotional give-a-ways at the Harrisburg Senators baseball games, to drink coasters at downtown’s Restaurant Row and store front window clings, so the residents and business owners could show their pride at being part of the community. The tag line is exactly the sort of high level branding that can catch fire and capture the hearts of the audience and the media.
Bottom line… ya gotta love the Burg!